Est. 2021 · Asia-led, globally minded

We foster genuine partnerships through every investment.

The growth-capital partner for consumer & lifestyle brands — pairing revenue-based financing, equity and joint ventures across F&B, beauty, retail & experiential services.

Our strategy The portfolio
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  • Revenue-Based Financing
  • ·
  • Equity & Incubation
  • ·
  • 20–60 day decisions
  • ·
  • Long-term partnership
  • ·

01 Who we are

We back consumer founders
for thelong term —
financing store growth,
building operations, and
scaling brands from
Asia to the world.

Since 2023 we run our own operations team — brand strategy, store roll-out, management and supply chain — to accelerate the brands we back. In 2024 we began extending beyond mainland China into Singapore, Malaysia, France, Italy and Japan. We work by three principles: professionalism, long-termism, and reputation above all.

0
Founded
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Brands backed
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Stores nationwide
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Markets · Asia & beyond

02 Strategy

Four ways wepartner & invest.

01

Equity & M&A

We take equity in seed-stage brands and shape strategy and operations from the outset — building long-term partnerships, not passive stakes.

  • StageSeed / early
  • RoleStrategy & operations
02

Revenue-Based Financing

Neither pure equity nor debt. We share in revenue over a limited term — capital that scales stores and expansion without diluting founders.

  • Minimum ticket300K USD
  • StructureRevenue share
03

Regional Joint Ventures

We co-found operating companies by country and region — building the team on the ground and taking real part in expansion and day-to-day operations.

  • ModelCountry / regional JV
  • RoleHands-on operator, consultant & investor
04

Franchise & Agency

Master and regional agency, regional franchise, and exclusive strategic partnerships — bringing proven brands into new markets across Asia and beyond.

  • ModelAgency / franchise
  • ReachCross-border

03 Portfolio

Brands wegrow with.

A selection of the brands in our portfolio — a partial view.

Drag or swipe to explore · click a brand to read its story

Coffee/01

NOWWA

挪瓦咖啡 · 精品连锁

A specialty coffee chain founded 2019. 2,000+ stores across 170+ cities, an OMO delivery model, and its own Yunnan coffee estate.

Fine Dining/02

Lost Heaven

花马天堂 · 茶马古道料理

Founded 2006 in Shanghai. Tea-Horse-Road ethnic cuisine; a Michelin Guide 2020 Plate, host to guests from Clinton to LeBron James.

Hotpot/03

三出山 TURESHAN

山野系园林火锅开创者

Creator of "mountain-style" garden hotpot, founded 2021. 60+ stores across 9 cities and #1 on Dianping's hotpot charts in several tier-1 cities.

Mediterranean/04

Terrakota

地中海风格欧式餐酒馆

A Mediterranean European bistro in Shanghai's Jing'an, led by Spanish chef Aitor Olabegoya in a light-filled converted warehouse.

Italian/05

Grande A'moo

沉浸式义式风情餐厅

Immersive Italian dining — stone-oven pizza, handmade pasta and wood-fire steak. 30+ stores across 5 cities.

Huaiyang/06

真知味

原生态新派淮扬菜

Founded 2001 in Nanjing. New-style Huaiyang and Republican-era cuisine from its own green farms — a "National Green Dining Enterprise".

BBQ/07

西塔老太太

东北烧烤标杆品牌

A benchmark Korean-Chinese BBQ brand founded 1997 — from a street cart to 450+ stores across 30+ cities.

Beauty/08

洗个头发

头皮洗护 · 轻服务

Accessible scalp-care and light beauty services — bringing an easy, everyday ritual of looking good to the modern city.

Teahouse/09

裕莲茶楼

中式茶楼 · 全时段

A classic Chinese teahouse — tea service, dim sum and all-day dining.

Workwear/10

马登工装

工装 · 制服

A workwear and uniform brand built for durability and everyday function.

Global QSR/11

KFC

肯德基

Speech Therapy/12

儿语工坊

VoiceChanger · 1–16 岁言语康复

Pediatric speech & language rehabilitation for ages 1–16 — evaluation and intervention across 32 direct centres in China, grown from a 2016 nonprofit into a social enterprise.

04 Team

Vision, met withcommitment.

Senior investors from China's consumer sector, serial entrepreneurs, unicorn executives, bankers and lawyers — where passion meets strategy.

05 Contact

Let's buildsomething enduring.

Founders raising capital and investors exploring our fund are both welcome. Tell us a little about you and we'll be in touch promptly.